Stephen Haigh, Author at Southport Marketing Consulting


Plumbers Marketing Plan

MARKETING PLAN “Marketing is a contest for people’s attention” – Unknown Author “Marketing is the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services.” – Julie Barile “Marketing is meeting the needs of […]

Promote your business at southport flower show

How can you promote your business at the Southport Flower Show?

The Southport Flower Show is not only a fixture in the British horticultural calendar as the largest independent gardening shows, but also as one of the largest outdoor events in the NorthWest each Summer.  If your business targets customers who are local to Southport and the NorthWest who are affluent […]

should my small business have a website?

Small Businesses: Should I Have a Website?

“As a small business owner, do you need a website?” That’s one of the most common questions small business owners ask me.  Why?  Because most of the time they expect and want the answer to be “No”! Small business owners usually don’t want a website because: It’s outside their area […]

Small Businesses: Using Psychology in Your Marketing

The word “Psychology” evokes negative connotations for me, especially when applied to business. I’ve worked for a couple of bosses who have clearly taken a training course on psychology in business, and then have used these tools to transparently try and manipulate me and others into doing things their way. […]

Where can I advertise my business in Southport?

With a population of just over 90,000 people in 39,000 households, there are plenty of potential customers in Southport.  But how will they find out about your business?  How will they know to contact you next time they need someone who does what you do? Advertising!  The more places your […]