Small Business Archives - Southport Marketing Consulting

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Plumbers Marketing Plan

MARKETING PLAN “Marketing is a contest for people’s attention” – Unknown Author “Marketing is the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services.” – Julie Barile “Marketing is meeting the needs of […]

should my small business have a website?

Small Businesses: Should I Have a Website?

“As a small business owner, do you need a website?” That’s one of the most common questions small business owners ask me.  Why?  Because most of the time they expect and want the answer to be “No”! Small business owners usually don’t want a website because: It’s outside their area […]

Small Businesses: Using Psychology in Your Marketing

The word “Psychology” evokes negative connotations for me, especially when applied to business. I’ve worked for a couple of bosses who have clearly taken a training course on psychology in business, and then have used these tools to transparently try and manipulate me and others into doing things their way. […]